Being a business owner is both exciting and overwhelming. Whether you’re offering a product or a service, it all depends on how you’ll market your product, what value you’re providing, and so on.
However, there are many factors to consider, and hiring help is one of the best and most desirable decisions for your business. Help simply means someone who can help your business grow, such as hiring services for marketing and other tasks.
But here’s the battle between an agency and a freelancer, and it can be difficult to understand which one you should choose to grow your business. Read on to find out which one is right for you.
Let’s delve deeper into this article and understand the clear differences between a freelancer and an agency, and which one startups should choose.
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Freelancer Vs Agency: Who are they?
A freelancer is an independent expert who can help you with specific services based on their expertise, whether it’s marketing, data analysis, design, development, etc. They are someone who works for your company based on your needs.
They are not your employee, but rather someone who can provide you with professional services.
On the other hand, an agency is a team of experts who can provide you with not just one but several services. For example, if you need design, content creation, SEO optimization, development, marketing, brand building, etc., you can get all of these services from them.
However, it depends on you whether you want a specific service; you can hire a freelancer, but if you need multiple services in the same field, it’s better to work with an agency.
Freelancer Vs Agency: Why You Should Hire a Freelancer for Startups?
Freelancers are professionals who have expertise in a particular specialized service. Let’s understand the pros of hiring a freelancer.
Pros of Hiring a Freelancer for Your Startup
- Skills & Expertise
A major advantage of hiring a freelancer is that you can hire someone who is proficient in a specific skill. Depending on their skills and experience, a freelancer may have enough knowledge about a specific project to ensure a smooth running of the project.
For example, if you hire a content creator, they can help create various types of content, such as blog posts, webpages, LinkedIn content, and YouTube content, and be available on multiple content platforms to expand your reach.
- Costs
As individual experts, freelancers charge lower fees than professional agencies. Their rates are project-specific, determined by project value and hourly rate.
However, freelancers work on their own schedule and are more productive than agencies.
- Work Quality & Relationship
Agencies, especially those within their field, focus on working on a wide variety of projects. Freelancers, on the other hand, take on a limited number of projects but focus solely on pricing and quality of service. They also focus on building long-term relationships with clients, which improves the performance of both the freelancer and the startup.
A freelancer showcases their work appropriately and shows you a complete history of their high-quality work.
- Flexibility
Freelancers are professionals who can work around your needs and preferences and have their own work schedule. This simply means that in case of emergencies or deadlines, freelancers are available to meet with you or work outside of their normal hours, day or night.
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Freelancer Vs Agency: Why You Should Not Hire a Freelancer?
- Management
One major disadvantage of hiring a freelancer is the management. Because they manage the work alone and don’t have fixed work hours for you to work with, it can be quite complicated.
Sometimes, it’s difficult to understand how many hours a given project will take, as the freelancer is working from home, and you know exactly how much time they will spend on your work.
- Scalability
Sometimes, even after the freelancer completes a project, if you notice any changes on your end, it can be difficult for both the freelancer and you.
Do you know why?
Because a startup wants to complete its work quickly, a freelancer can’t do so immediately because they already have multiple projects underway.
- Reliability
Even if a freelancer is completely professional and dedicated to their work, unexpected obstacles like medical problems or personal emergencies can still stall a project.
And since a freelancer is an individual, they can’t delegate tasks to anyone else, as they don’t have a team.
Freelancer Vs Agency: Hire An Agency For Your Startup
- Access to Resources
An agency has a wealth of resources, but a freelancer doesn’t. This simply means that an agency will complete your project quickly, with expertise and precision.
However, if an agency doesn’t have a person available, they often have a team of specialized individuals, and the project can be completed with diverse skills and complexities can be handled with ease.
- Instant Requirement
As I mentioned earlier, an agency has many talented individuals who can handle a variety of complex projects. Because of this, agency members work in an organized manner, and your project gets completed faster than with a freelancer.
- Communication
Agency team members are always available to assist you with any questions, but freelancers will typically set aside specific times to contact you.
Professionals working in an agency adhere to a certain discipline, have good communication skills, and have a service strategy for regular check-in meetings.
- Management
When hiring an agency, you don’t have to worry about managing anyone; you just need to assign tasks to the professionals, and they will guide things to their in-house team themselves, which simply means you don’t have to do that work!
Freelancer Vs Agency: Cons of Hiring an Agency for Startup
- Cost
One of the biggest disadvantages of hiring an agency for your startup, as opposed to freelancers, is that they tend to cost more. This is because agencies have multiple employees and include additional expenses like equipment, tools, insurance, etc.
Although you’ll likely get better quality work, you’ll end up paying almost twice as much to an agency as to a freelancer.
- Lack of Choice
When you assign work to freelancers, you’ll get a variety of personalized options along with their previous work history. However, when you assign work to an agency, it means you won’t be able to choose the people who can work on your project.
- Flexibility
Due to traditional work schedules, agencies lack flexibility, especially when assigning American projects to Indians. Furthermore, your project will be assigned to people who already have other projects, so it’s uncertain whether your project will be at the top of the agency’s priority list.
Want to Boost Up?
Are you the one who is looking for a freelancer or agency for your startup? If yes, then connect with us.
We are neither a freelancer nor an agency, but a platform with a lot of freelancers who can help you with your work.
Connect with us at findcofellows@gmail.com, share your project details. Our team will connect with you shortly.