Want to know how content marketing on a budget can be done for your website? If yes, then you are at the right destination. Explore the blog and learn more.
For any business, its website plays a crucial role in describing its products or services.
And, to describe a website, content marketing is the most important medium that helps convey information.
After conducting research, it was found that approximately 75% of users learn about a particular service through blogs, webpages, storytelling, forums, or other newsletters, all of which are written in a content-based format.
It’s impossible to understand a concept simply by viewing images and videos without context.
For any business, it’s advisable to focus on content marketing that includes concepts, storytelling, and other relevant product/service information.
Content also includes keywords that search engines can use to rank a website based on its management.
Let’s delve deeper into blogs and understand how content marketing can be done on a budget for a small business or startup, and why it is important.
Must Know: Low-Cost Marketing Strategies for Startups or Small Businesses
Benefits of Content Marketing For Startups or Small Businesses
For better audience engagement, opting for content marketing delivers a measurable business value. Let me tell you some of the major benefits that you can get:
- Builds a value through trusted leadership
- High-quality content directly improves the SEO performance and increases the organic visibility.
- Convey to customers the timely content for better conversions.
- Reduce issues with post-sale engagement.
- Adapt quickly to market trends and convey information as per user pain points.
- Lower costs through efficient reuse and personalization
What’s more, you need a startup to boost visibility; the entire game is about content marketing to grow the strategic value.
Let’s discuss,
Content Marketing Strategies On a Budget – Steps to Follow
Whether it’s about content marketing or another service, it is necessary to have the right roadmap, plan, or strategies to focus on. Without strategic planning, there will be much disruption in the project.
Let’s explore some content marketing strategies for startups on a budget, you must focus on:
1. Define Your Niche or Audience
The first big step is to understand where we need to reach. By that, analyze your niche, industry, location, and preferences.
Some Affordable Digital Marketing Strategies For Your Business
This will help you develop your customer personas so you can tailor your content to the needs and interests of specific customer segments and identify where and how to connect.
2. Map Content to Your Product/Service
You need to analyze these factors based on your product/service and how it can help users overcome challenges. Understand customer problems and understand how your product/service solves them.
Demonstrate these factors through blog posts, infographics, guides, webpages, and webinars; these will directly showcase your product offering.
Start creating content that differentiates you and employs a product- or service-focused approach, such as testimonials, demos, comparisons, or targeted advertising, to influence business decisions. Make sure to always write the human content with proper keywords, as Google has started cracking down the AI content.
3. Choose the Right Approach
Selecting the media styles, content appearance, and management on your website will attract the audience. By doing creativity like:
- Utilization of short videos or reels for product teasers
- Publish blogs optimized with SEO content and also used for educational purposes.
- Share infographics to visualize data or other concepts
- Showcase podcasts or webinars directly on your website to build leadership
Republish your content across multiple channels to maximise its reach and efficiency.
4. Set Clear Goals and Plan Distribution
Manage the performance metrics tied to your business objectives. Also, work on enhancing the KPIs (Key Performance Indicators) that include:
- Engagement (views, likes, content, shares)
- Track conversion rate
- Build organic traffic growth
- Add forms or subscriptions column in blogs or websites
Manage your content with the right strategy. For instance,
- 2 blogs per week (1 Educational, 1 Promotional)
- Have content channels: websites, newsletters, PRs, Forums
- Guest Post channels for backlinks
- Paid channels: sponsored content, retargeted ads
Whatever content you post on your website, be sure to share it on other social media platforms to get a better reach.
Creating a complete content marketing strategy for better results or growth takes a lot of effort. And, you’ll need to keep up with it regularly, so be sure to take your time.
How can Content Marketing be Done on a Budget?
When it comes to hiring for content marketing,
It’s not feasible for a startup or small business owner to hire a content team or SEO team, as it would obviously cost them more.
So, the solution is that instead of hiring a team, it’s better to get a good service from a marketing agency, where you don’t have to work like an in-house team.
You simply need to quickly brief the agency member on the product or service, and they will then manage everything and provide high-quality content.
For example, if you hire an experienced content writer, you’ll have to pay around ₹30,000-₹40,000 per month. However, if you connect with an agency, they can help you with your monthly content strategies and ideas for a lower fee of around ₹10,000-₹15,000.
Even an agency or freelancer has different strategies to rank on Google by putting in the right keywords.
How FindCoFellows Helps You With SEO Content Marketing Services?
With over 5 years of expertise in building FindCoFellows, we’re here to provide you with content marketing services at an affordable budget.
We not only write content for you, but also promise to provide you with high-quality content, whether it’s for blogs, webpages, newsletters, etc.
With SEO-optimized content, it’s possible for startups or small businesses to increase their visibility and achieve optimal results.
Our Affordable Digital Marketing Packages:
- Content Marketing Package (1500-10000Rs / month)
- 8-10 blogs per month
- Website Pages (2-5)
- SEO-Optimized Blog (Keywords, internal, external links addition, headers management)
- SEO Optimization (5500 – 15000Rs / month)
- On-Page & Off-Page Optimization (Up to 20 Pages)
- Link Building
- Keyword Research & Analysis
- Keyphrase optimization
- Monthly Performance Report
- Local SEO Optimization
- Content Creation + SEO Optimization (Combo) (20000 – 30000Rs / month)