Do you want to know how to increase website traffic for free? Keep reading this blog.
However, before we proceed with this article, please clarify why you need more traffic and visitors. Do you want to generate leads? Do you want to increase your presence? Do you want to sell specific products or services? Do you want to engage in social work and inform your visitors about your campaigns or programs?
Understand what you want, and then you’ll be able to connect each method to your problem.
Once you’re clear about this, it’ll be easier to connect these points to your website and increase site visitors.
However, creating a website and its content is just the beginning. To ensure its success, it’s important to learn how to increase website traffic. After all, when more people visit, a larger network is formed, and you can grow faster.
Let’s start reading and learn about the various methods that explain how to increase organic traffic on a website through seo, content, social media, and other ways for free.
Before that, let’s understand the difference between organic traffic and paid traffic
Organic Search Traffic Vs Paid Traffic
There are two main types of website traffic – organic and paid.
Organic web traffic simply means that site visitors come from search engines like Google or Bing.
On the other hand, paid traffic comes to your website through advertisements like Google Ads, Facebook Ads, promoted links, and other paid methods.
Research has proven that approximately 50-60% of website traffic is organic. This traffic comes to your website through other strategies like SEO, content, social media, etc.
Organic traffic refers to free website traffic, which is a long-term investment that brings you the most relevant traffic. Increasing free traffic, leads, clicks, and impressions on your website and ranking your blog at the top on Google or other search engines will indeed take time, but it requires proper management of your site’s content.
If you’re in a hurry, getting more visitors to your website quickly is only possible through paid traffic. You can set up ads in just a few minutes, and once approved by Google, you’ll start receiving visitors the same day.
These advertising services offer a variety of options, allowing users to choose their ads based on location, age, and gender. However, you should keep in mind that if you want to run ads, you’ll need a significant amount of money, especially in competitive markets.
However, focusing on a method of increasing organic traffic to your website is far better than running paid ads. If you want to see regular traffic to your website from different blogs, keywords, and queries, you can monitor them through Google Search Console, Analytics, and various SEO tools like SemRush, Similarweb, Spyfu, Ubersuggest, and others.
Let’s look at some different ways to drive millions of visitors to your website for free.
Ways to Bring Organic Traffic to Your Website For Free
With the right efforts and the right methods, it’s easy to get more traffic, impressions, and clicks on your website, but you need to follow these steps carefully. Let’s explain some free ways to increase website traffic.
1. Optimize Your Website As per Search Engines
A well-implemented SEO optimization practice helps your website rank well on Google and search engine results pages (SERPs), driving more traffic. According to research on digital marketing statistics, over 49% of marketers report success.
Properly optimizing your website helps drive more organic traffic for free. One way to start is by conducting extensive research and creating content based on popular keywords. By doing this, you’ll learn about competitive keywords, user queries, pain points, and other long-tail keywords.
Understanding keywords and mentioning them in your content will create SEO-friendly content for your website, which will help it rank higher in search results.
Long-tail keywords are specific search phrases that contain 2-3 other competitive terms, making it easier to rank in Google search results. This will attract more audiences, impressions, and clicks, leading to higher conversion rates.
However, without much effort, you can also use keyword tools like Google Keyword Planner, SemRush, Ubersuggest, etc. Finding keyword ideas or checking their metrics, including volume and competition, can help increase your website’s audience.
When creating SEO-friendly content for your website, focus first on on-page content that can help you increase your market presence. Here are some tips for optimizing SEO:
But you must follow these steps carefully. Let’s explain some free ways to increase website traffic.
- Title Tags: Create catchy website titles with focus keyphrases and must be around 60 characters.
- Meta Description: Create a short description around 160 characters that helps you to represent your webpage or blog in google search results.
- Header tags: Start breaking the content up to several sections using header tags: H1, H2, H3, H4, H5, and H6.
- Image Alt Text: This alternative text helps you to describe your images on the website and helps search engine crawlers to understand them. Whenever someone searches for a query on the Internet, images that have alt text related to that query come into the image section.
Therefore, to increase website traffic for free through SEO, you must prioritize local SEO first. This strategy helps increase organic visitors from local search, which increases conversions and builds stronger community websites.
Startups, small business owners, or other businesses with limited budgets can leverage local SEO to capture their local market without spending a fortune.
2. Write High-Quality SEO Content
The main core of every website to build organic traffic for free is content. Engaging, informative, and clear content will keep visitors coming back and turn them into loyal audiences.
Let’s understand some high-quality tips to create content that generates website traffic:
- Research Keywords: Your content must be built properly as per the main keywords. Having multiple keywords in your list will help to create topics to write about. Start utilizing tools such as Google Keyword Planner, Google Search Console, SemRush, and UberSuggest to find relevant keywords with high volume and competition.
- Build Strong Headlines: Having bold title headlines grabs people’s attention on SERPs, so the catchier headlines attract better. They provoke more interest and encourage people to visit your website and read the data.
- Avoid long sentences and bigger words: Most people research for the right content to find the information that they actually need. Make sure to have simplicity and clarity.
- Write high-quality content: Your content must be written for the users to provide the right frequently asked questions. Put yourself in the readers’ shoes and understand what they want to see. Avoid sentences that are not actually needed.
- Add images and videos: A wall of text that is not necessary will drive the readers away or bounce back, so make sure to add the visual elements after every breakup of content. This will keep your readers engaged.
- Use Content writing tools: Take advantage of spelling and grammar checkers like Grammarly to maintain the content production.
3. Build an SEO-friendly website
Whether users search via desktop or mobile, it’s important to develop a website that’s both mobile and desktop-friendly. If visitors have a poor mobile experience, they won’t return, and you’ll lose a significant portion of potential traffic.
And ensure a mobile-friendly website is responsive, meaning it automatically adjusts its design based on the device’s screen size. Visitors can also browse the website directly from a desktop. Taking Google’s mobile-friendly test helps ensure compliance.
So, to create a responsive website, hire a professional or use the right website-building platform with responsive themes and templates. However, we recommend using WordPress, as it offers many mobile-friendly themes.
4. Audit Previous After Every New Trend
Publishing content every few minutes is a great way to drive free organic traffic to your website. This can also be done by refining and improving existing content.
Search engines constantly crawl websites to look for new content or updates. Whenever you update existing content, search engine bots will re-crawl those pages and readjust their ranking in the SERPs based on the changes made.
However, updating older content to speed up results increases website traffic for free. If they’re already ranking well in the SERPs, updates keep them relevant and increase their chances of ranking higher.
Use Google Analytics to identify popular blogs from different locations on your website and start optimizing them.
Understand what you guys need to do:
- Fix broken links and add internal and external high-quality backlinks to boost authority.
- Remove typos and awkward sentences to create a better flow.
- Add visuals like images, infographics, or videos.
- Improve the content’s accuracy by updating the information.
5. Perform Link-Building (Internal & External Links)
Having multiple links to your website will help crawlers understand the pages being linked. Whether you add internal or external links, both can help Google determine the value of your page and drive free organic traffic to your website.
When multiple links point to your page, Google will display it as an important page, which will increase its ranking in search results.
When creating content, try to include multiple articles on your website. For example, if you write a blog post about content creation, you can link to an existing article that relates to the content.
Another major benefit of internal linking is that it improves site navigation and user experience, leading to more visitors.
On the other hand, external linking also plays an important role in increasing website traffic. It’s advisable to accumulate as many quality backlinks as possible for your website. Essentially, all other websites should link to your site.
Collecting external links is also crucial for generating large amounts of traffic to your site through SEO efforts. The more backlinks you have, the better credible and valuable your site will become.
What can you do to collect external backlinks?
- Exchange backlinks with other websites
- Connect with journalists and reporters to write about you and add your website link
- Connect with the featured brand to mention you in their posts
- Use Google Search Console to track the link growth for your website and identify pages
Conclusion
There are many free and paid ways to drive organic traffic to your website. However, if you’re new to a startup or have a limited budget, it’s best to use these free methods to increase traffic to your website. It may take some effort and time, but honestly, it can lay a foundation and pave the way for future growth.
These methods not only increase credibility but also increase your website’s credibility, which can help you achieve slow but competitive growth in future leads.
If you still have any queries, connect with us at findcofellows@gmail.com.